Heating, through celebrity endorsements is one of the means to compete with them. As the world's leading sports equipment brands, Nike is constantly developing new products, production of publicity for the advertising has been committed, the classic advertising slogan ; Justdoit to the Li Ning and the NBA superstar Shaquille O'Neal signed in Beijing. The former spent $ 10,000,000 Shaquille O'Neal won the endorsement rights in China. This year in August, O'Neal came to China last year to do publicity for the Li Ning, who travels the second time this year in Beijing, Shanghai and Chengdu three cities, as Li Ning pocketed face. Li Ning and O'Neal teamed up with the Chinese sports stars sporting goods companies to enhance brand value has reached a new level. In fact, many Chinese companies are using sports to enhance the brand sports stars, but not many really successful operation.
first for their own company Li Ning Li Ning endorsement
founder Li Ning is China's last century 80's one of the brightest sports star, he was in the 1982 World Cup Gymnastics won one game all seven titles of the six, is considered a miracle in the history of the world gymnastics. Then in 1984 he won three Olympic gold medals. we habitually call him a prince of gymnastics, but gymnastics prince planted in the 1988 Seoul Olympics, that members of the Olympic Games, Li Ning crop failure.
and unexpected is that Li Ning shortly after announcing his retirement began to shout at .1990 in the market, the Li Ning Sports Goods Company announced. by virtue of their status in the sport, Li Ning gradually won the goodwill of consumers. can be said that initially, Li Ning Li Ning carries the image is actually the responsibility spokesperson.
Li Ning was founded in the first 10 years, Li Ning, the Chinese delegation has been sponsored mainly depend on the Olympics and Asian Games and the Chinese gymnastics team won a good reputation for themselves. In other words, the Chinese Olympic delegation, the delegation and the Asian Games, Li Ning, the Chinese gymnastics team is the image of endorsement. < br> The breakthrough in international brand Li Ning is sponsoring Gymnastics Federation from the beginning of 2000, and two years later, Li Ning, the Spanish basketball team for the 14th World Basketball Championship to provide one piece race suit. Two years ago the Olympic Games, Li Ning basketball team sponsored by the Spanish men and women.
early last year, Li Ning and the NBA signed on as an official NBA marketing partner. NBA to become the de facto image of endorsement Li Ning. This year in January, Li Ning and the NBA Cleveland Cavaliers guard known b Damon Jones signed Damon Jones b battle wearing Li Ning boots NBA. Li Ning became the first NBA arena in the Chinese sports brand. Soon, Li Ning has signed with O'Neal. It is understood that Li Ning has been eyeing the other two Name NBA superstar - Dwyane Wade and the b Wallace, and has cooperation with the ATP Li Ning has also aim at the world men's tennis star.
It is clear endorsement by sports stars who grew up Li Ning is the world's top sports brands challenge Nike and Adidas. Interestingly, two years later, exactly as an athlete Li Ning defeat that year in Seoul 20 years .20 years, if the Li Ning brand can truly become the world's sports brand, it also will be a miracle.
Li Ning signed Shaquille O'Neal, the impact of using large sharks to develop the domestic market, but also opened a brand competition and international channels.
Linghui achievements of the brand
ANTA ANTA Sports in China Supplies companies first hired the spokesperson of the year 1999, Anta an annual cost of 80 million contract with the table tennis players Kong Linghui, is considered a move like crazy. And it is a bold initiative that year, uttered by Kong Linghui ; I choose, I like the CBA league started two years ago, sponsorship, then hire them, including more than CBA, including battle to become the spokesperson star.
the last two years, Anta CBA star power through greatly enhanced brand value. It is said that when ANTA's sponsors have become the CBA, because Li Ning to give up. do not know if that is He received on the ANTA. and interesting is that the current basically by Li Ning, Anta and basketball stars to play the market, security Li Ning is also riding in the domestic brands in the next biggest competitor
ANTA brand breakthrough in the operation, they compete with the NBA star Li Ning is also possible to do it seems.
Unfortunately, only proved Li Ning and Anta
, through the hiring of sports stars as the Brand Ambassador is a shortcut to a successful sports brand. As early as 1985, when Nike was a little less well-known company, Adidas, Reebok is the brand dominated the market for years, resistance g is almost the same time and Adidas sports shoes air cushion technology invention, an excellent opportunity to find Nike Air Jordan signed with, create a professional image of basketball shoes, Adidas leapfrogged to become a professional sports market leading brands.
but from now seems that only the domestic sports brand Li Ning, Anta and more successful. Pick While employed a retired this year after the Liu Yudong, Liu Yudong but suddenly gave up. In addition, Conway, Ray-speed, Kinglake and other sporting goods companies have hired the spokesperson, but overall image of the spokesperson is basically a fixed one, not with the athletes the decline in influence to make changes. This so-called spokesman of the meaning will be lost.
del benefits, were happy, the United States grams, flying grams Xidelong, special steps and so many sports stars as the image of the enterprises to employ the Performing Arts spokesperson, but it seems not very useful.
Related Links: List of national sports brand endorsement
Deerway founded in 1983. have you ever footballer Nicky Wu Su Maozhen and performing arts, and Jay Chou star as brand ambassador. then also invited Harlem Wizards basketball team, the United States as the spokesperson.
Conway, 1986. volleyball player Zhao Ruirui is the only image of its spokesmen
Ndong was founded in 1986. has hired Mr. Wang Liqin Chinese table tennis champion and popular film star in Hong Kong Mr. Yu Wenle as a spokesman for the company's brand image.
Asian ceremony was established in 1988. the United States, co-sports brand.
founded in 1989, the United States grams. Asian pop star Stefanie Sun spokesperson for the brand, had asked the sports star have become the spokesperson Fu Mingxia.
Li Ning, founded in 1990. Li Ning is the first active service abroad, please the image of sports stars as spokesmen for the sporting goods company. has requested the NBA star Shaquille O'Neal, Damon Jones b as ambassador. gymnast Li Xiaopeng has other national spokesperson, Liu Yanan volleyball players, basketball players Chen, Xie Li Bin, Wang Lei and Li football players iron, Zhao Junzhe, Hao Junmin, Wang Peng and other.
ANTA was established in 1991. was the first to employ the image of sports stars as spokesmen of the domestic sports enterprises. as its image ambassador of sports stars are table tennis players Kong Linghui, Wang Hao, volleyball players and basketball players battle Feng Kun, Tang,, Jiao Jian, Chen Lei, Wang Bo, while strong, WANG Zhongguang, Mengda and so on. singer Elva Hsiao also hired as the spokesperson.
Kinglake was established in 1991. Table Tennis ball players as Brand Ambassador Wang Nan.
Pick 1992. create the beginning of the sponsored team members, then invited to basketball, Shane Battier.
Xidelong 1992. started his brand in the arena when the Xidelong with the Chinese table tennis team head coach Cai Zhenhua's influence in the sports world, and now the spokesperson for the Hong Kong star Aaron Kwok .
Jordan was established in 1994. basketball players served as spokesperson Jiao Jian.
Name Music was founded in 1994. and met with the famous actress Ekin Cheng, Taiwan's artists ; signed cooperation.
million Prix Bengeloune, established in 1997. Chinese table tennis men's team head coach Liu Guoliang as ambassador.
Flyke established in 1998. the image of the actress as the spokesman for the dawn.
ERKE 2000 founded. now the spokesperson for the Hong Kong star Jordan Chan, who had also requested South Korea Division as the spokesperson.
special steps established in 2001. First, the image of the actress as the spokesman for Nicholas,nike shoes wholesale, and then invited a singing group and BOY'Z TWINS combination as the spokesperson.
361.2003 founded. Yongbo led China to recruit national badminton team as its spokesperson. related topics article:
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Well, we look at Woody. Allen to go (Figure) - Film in New York rose
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